How do you encourage people to eat ice cream as temperatures drop? You create a one-of-a-kind co-branded partnership between two iconic names: Carvel and Hocus Pocus. We teamed up with Freeform to create a milk shake available exclusively during their annual 31 Nights of Halloween movie marathon. The Hocus Pocus shake, served in a special collector's cup was cross-promoted on both Freeform's and Carvel's channels and even made an appearance during a live tweet event with the one and only Bette Midler.