Product Launch: NIYA

As the Art Director for the launch of NIYA Sonar Line, I led the creative vision from concept to execution. This project focused on crafting a compelling brand narrative and visual identity that resonated with the target audience. Through strategic design choices, engaging campaign assets, and a cohesive multi-platform rollout, we positioned NIYA as a standout in affordable robotic pool cleaners.

The launch included a mix of [key deliverables, e.g., digital ads, social media content, packaging design, website visuals], all unified by a bold, memorable aesthetic. The result was a successful introduction that not only captured attention but also drove engagement and sales.

Explore the visuals and creative process behind NIYA below.